MTS ON THE WIRE.
MTS ON THE WIRE.
On the eve of May holidays at Muscovites and inhabitants of others
Cities for the first time there was a possibility personally to set the hot
Questions to a management of the cellular company largest in Russia
"Mobile Telesystems" (MTS). On them in edition "MK" by phone
The first vice-president of MTS Michael Susov responded. The Straight line with
The top-manager of MTS made deafening success. Phones called not
Ceasing, questions rained down, and as a result Michael Susov
Instead of the planned 90 minutes has spent in edition "MK" almost three
Hour. But also after its leaving straight line phones continued
To call, though questions in the majority already repeated.
Today we publish decoding of answers of the first vice-president
Michael Susova's MTS on the questions set during a straight line.
- MTS offers many any additional services, but is frequent
To understand how they work, it is impossible - itself lines a foot
Will break! It is assured, that many subscribers at all do not know about them.
Whether you plan something with it to do?
- It is a problem of all without an exception of operators, because
Offers are formulated more often by narrow experts, and them
Formulations are not always clear to normal people. Us very much
Bulkiness and complexity of perception of our offers worries.
Recently we have carried out special research to learn, how
Those or other services of MTS by our subscribers are perceived. And
Have found out, that many problems are connected not with quality of ours
Services, namely with their incomprehensibility, complexity for perception.
Therefore we will try to simplify our offer as much as possible,
To make so that to subscribers it was absolutely clear, with what
They can use services, where and under what tariffs they
Can call, and so on.
- Whether and at you tariff plans that they were will become simpler
More transparent for the subscriber?
- Undoubtedly, it too us worries, after all now the company lives
Under the slogan: "MTS eyes of subscribers". Our market offers
Should be clear first of all to subscribers, and we will be them
As much as possible to simplify.
- At MTS not everywhere the identical communication quality - is audible often, as
From a next world, or connection in general breaks, especially in
Premises - at offices, clubs. That is undertaken for improvement
Communication quality?
- All depends on region. If to speak about new regions,
It first of all installation of base stations. For an example it is possible
To mention development of a network of MTS in Petersburg. We have begun job in it
City on December, 11th, 2001 with 130 base stations, but with
The start moment in Peter and area are monthly established on
30-40 additional base stations. In Moscow and other regions,
Where MTS network is already developed, we too actively build the base
Stations. We will tell, in Moscow and the Moscow area in March-April
This year we have established them almost 60. Besides installation of the base
Stations the accent becomes on installation of repeaters. They strengthen
Signal from base station in places, where a radio covering not so
The good. Today in MTS the whole setup is formulated
Repeaters which take places in the most popular vacation spots and
Leisure of townspeople and tourists - restaurants, night clubs, hotels,
Casino. And we are ready to accept actively demands on the further
"vylizyvaniju" coverings. Besides, at will of the large
Corporate clients of MTS establishes repeaters and on them
Territories.
- Hello, I represent "Ambassadorial club", the manager. At
In club the bad connection on mobile almost is enough - to speak of us
It is impossible. And at us a lot of people, and rare constantly are going to
The visitor has no cellular telephone. Whether it is impossible to improve
Communication quality?
- It is possible, and very quickly. For this purpose in your club it is necessary all
Only to establish a repeater. Now we place such devices in
All places of a mass congestion of people, including in the night
Clubs, and for this purpose in MTS the whole division is generated.
Leave, please, co-ordinates, and the representative of MTS will communicate in
You in this occasion. After in your club will be
MTS repeater is established, quality of a radio communication becomes ideal and
Your visitors will feel absolutely comfortable.
- I am of one and a half year the subscriber of MTS. I have claims.
On the tariff "economical" you declare 5 seconds of the free
Time. It is a deceit, the most natural. To say one enough
Word, believe, I not the stutterer and for 5 seconds one word not
I utter, and all the same you tear off, excuse for expression, for
The whole minute.
- Is compelled to disagree with you. At one employee of MTS
Purely technically there is no possibility to deceive the subscriber. This threshold
It is established automatically in our system of calculations. It receives
The information from the switchboard, and nobody can billingovuju
The information to change. I agree to carry out with you the test literally in
My presence. Come to us to office, we will sit down nearby and
Let's spend some calls duration of less than 5 seconds, and then
Let's request listing of calls. We are opened for dialogue and are ready
To dispel all your doubts.
- Dmitry from Podolsk. Whether it is impossible to make free service
Bill detailed elaborations? Whether the truth, what operators steal money?
- In general the sore point of subscribers, that their operators not
Shun to steal money, using complexity of system of calculations.
Similar charges are heard to all operators. As
MTS has more than subscribers, naturally, and similar charges in ours
The address most of all. Hearings were warmed up by that in the past money
Were written off irregularly and the subscriber did not notice, when write-off
Long did not occur, including it self-understood. But was full
Sacred indignation when money nevertheless acted in film. It generated
It is a lot of hearings, especially at those who at all does not use phone.
We were disturbed very much by this problem, and last six months we
Laboriously and purposefully adjusted, altered and
Optimised system of calculations. With pride I can tell about that,
That this job is now complete, the company can guarantee,
That charges are made correctly and in due time. For this purpose
That subscribers could be convinced of it, since May, 14th we enter
Service of free detailed elaboration of the bill.
Any subscriber can though every day to reserve the detailed
The bill and to be convinced that money removes correctly.
- Tried to receive free detailed elaboration of the conversations
Through your site. Generally the idea good but to make it very much
Difficult, it is necessary to have two higher educations. Make something!
- We do, we do, and faster, than it seems to you. In the nearest
Time we will make changes to our Internet service of service, now for
It new instructions, simple and clear are already ready. Unique
Complexity which will be saved, - the subscriber should
Independently to receive the password and to remember it. As you understand,
Without it it is impossible, after all the information on the personal bill of the subscriber
It is confidential. Unfortunately, as practice, for many shows
Subscribers reception of such password is serious
Barrier.
- I wish to show the claim to you.
- With pleasure.
- How it - with pleasure?
- Well, I hope, that to a smog to respond to your claims and you
Will hang up with good mood.
- It is pleasant to speak with live chelovekome Yes, and so. At 11 o'clock
Has learnt, how much money lays on my bill, then did not talk
All the day long, but 5 hours the balance later has checked up and has learnt, that from me
Have written off any money. And from my daughter constantly money for
That remove!
- You on what tariff plan?
- Daughter - on "Youth", I - on "Local".
- At you 1/30 part of a user's payment is daily written off.
- For what?
- For a month, for using our services. We also are glad to you
Them free of charge to give, but I am afraid, us our shareholders not
Will understand: they after all in building of a network of hundred millions dollars
Have enclosed. Since May, 14th you can receive detailed elaboration of all free of charge
Your calls also have an opportunity to track each write-off
Means. Believe, the stranger it is not necessary to us, we write off from yours
It is exactly so much bill, how much it is registered in your tariff plan.
Reserve detailed elaboration, look attentively, and it is ready to argue,
What is the questions on write-off of means at you after that will disappear. You
Has satisfied the answer?
- Yes, quite, now all is clear.
- Denis Kurepin from Moscow. Whether it is impossible to take a user's payment
So that it was convenient to count and check it, that is
To write off an once, instead of to divide for 30 days?
- We consider, that it is not so correct to write off at one stroke
User's payment for month forward. MTS takes a user's payment
Parts, per every day, when had been rendered services. By data
Our researches, the majority of subscribers of MTS wishes to see
Write-off on days. Probably, we will enter double write-off
User's payment, that is people will be at own discretion
To choose, what form suits them more. But on the today's
Day a user's payment acts in film parts, on 1/30 in day.
- My name is Svetlana. I congratulate - you already 3 million.
- Already 3 million 800.
- Uh you, quickly. At me a question: whether MTS network will develop
In the Moscow underground? Whether there will be a communication on "Kantemirovsky" in it
To year?
- Thanks you for a question. We are proud of our network in the underground and
That we are the unique operator who spends
So heavy job on a covering in Moscow
Underground. MTS network already works today on all central
Stations within the Ring line, and it is 34 stations.
To build a network in the underground - difficult enough and very expensive
Problem, but we from it consult. Till the end of 2002 we plan
To connect still stations 15-16. Process this uneasy with
The technological point of view, and, unfortunately, rates it is necessary
To correct according to underground possibilities. To
"Kantemirovsky", I think, also we will soon reach.
New regions.
- Last year I had a rest on Black sea and took with myself
MTS phone. Roaming worked, a network of the local operator excellent,
But, when I have come back home, have received such bill for services, that
Hardly a tube has not swallowed.
Whether you are going to though slightly to lower tariffs this year
Or, going on the south, it is better to leave a house mobile phone?
- I hurry you to please: the situation for a year has exchanged in a root. In
The beginning of 2002 MTS company has bought the operator "Kuban-GSM",
Which works in Krasnodar territory, switching on and Black Sea
Coast. Since April, 10th the network of this operator is switched on in a zone
Intranetwork roaming. Simultaneously this zone has joined and
The operator "Dontelekom", working in the Rostov area. Now
For all subscribers of MTS when they are in territory of networks
"Kuban-GSM" and "Dontelekom", the special preferential operate
Tariffs.
In comparison with last year tariffs are lowered a minimum in ones and a half
Time, and for some categories of calls - more than in 4 times.
For example, the call to the subscriber of MTS from Sochi to Moscow will cost all
29 cents (it without the VAT). So do not forget to take this year on
The south MTS phone - I assure you, will not regret.
- Has read about that in the south now lower prices on
Communication, than earlier. We have a rest every year in Anapa. Whether will be
Discounts to extend on us?
- It is a question at all of discounts. In Anapa, as well as in Novorossisk,
Sochi and other cities of Krasnodar territory works now a network
MTS. And it means, that there, as well as in 32 regions of Russia,
Preferential intranetwork tariffs operate. And now, for example,
Cost of a call to the subscriber of MTS irrespective of, there is it in
Moscow, St.-Petersburg, Anapa or other regions, has decreased
Almost four times. Consider further.
- Hoopoes Sergey, the student of MGTU of a name of Bauman. At me a question:
Why in uniform network "Bi-lajn" operates low roumingovyj the tariff
- 30 cents (without the VAT). And at MTS in a zone of the preferential intranetwork
Price roaming in many regions considerably above.
- Very much the general statement similar to advertising. It would be desirable
Examples.
- I of exact figure cannot name. For example, in Voronezh
The entering call costs to area of an order of 59 cents for a minute. Not
Whether decrease roumingovyh tariffs at least in a network is planned?
- Excuse magnanimously, but you are mistaken. Just tariffs
Intranetwork roaming at MTS more low, than what offers
Our partner in the market. Intranetwork roaming in general is one
From our unique features, and MTS network already covers
33 regions of Russia, are not present such quantity of regions at one of
Our dear competitors. As to tariffs, they more
Than favourable. For example, if the Moscow subscriber of MTS is in
The Voronezh mentioned by you, all calls from a mobile phone on
Voronezh city and cellular numbers will manage to it only in 29
Cents in the afternoon and in 25 - in the evening or at night. Exactly as much - 29/25
Cents - the call to other subscriber of MTS in any will cost also of
Several tens regions of action of a zone of the intranetwork
Roaming in the European part of Russia - we will get tired to list.
- Went in the beginning of year in Peter and has been pleasantly surprised by occurrence
MTS on the mobile phone display. However in the country phone badly
Works. How it is planned to solve this problem?
- Your estimation, unfortunately, hopelessly obsolete, from the beginning of year
The covering has sharply improved. We were started in Peter in December, and
Then the city has been covered only, now we build and in much
Suburbs, both in Leningrad region, and in the city.
Monthly we establish till 30-40 base stations - as you can see,
Rates of building, I will not be afraid this word, record. And
Subscribers feel every day increase in a cover zone and
Quality improvement.
- I read in "New news" a series of articles that MTS
Autocratically began to work in territory of Finland. You can it
Somehow to comment?
- In practice all was rather far that this has written
The newspaper. It would be desirable to believe, that its errors were
"Diligent", instead of provoked by someone. In March we
Have switched on new base stations along a highway from Peter to
Borders with Finland. Certainly, all stations have been established in
Conformity with requirements of the Federal radio-frequency centre.
But the state border is not an obstacle for radio-waves, and a signal from
Base stations of MTS it is caught in several kilometres from border on
The Finnish territory. In the same way and networks of the Finnish operators are visible
In frontier Russian territory. Any official
Claims or notices from the Finnish party of MTS did not receive.
The situation after all is typical. By the way, and why nobody protests
Against in Kaliningrad the Polish TV is accepted,
And in Vyborg the Finnish television channels are well visible? So statements,
As if we "have perfidiously broken" on another's territory, simply
Are ridiculous.
- Michael, I the employee of "Vympelcom", my name is Andrey. Has learnt about
Volume, that MTS has bought "Kuban-GSM", but from us, as is known, is
roumingovoe the agreement with this company. It would be desirable to learn,
Whether it will be broken off?
- Subscribers of your network still can use a network
"Kuban-GSM", coming on the south. An another matter, that tariffs for
Subscribers of other operators will be less preferential, than for
Subscribers of MTS: after all for them the network "Kuban-GSM" became house.
- If not a secret, much more expensively?
- For subscribers of MTS the tariff of 29 cents is established. For you
The current tariff - 1 dollar of 18 cents will be saved, that is
Almost is four times more expensive. So take on the south MTS phone: not
I think, that it you will betray honour of the corporation. Arithmetics -
Strict science: a quadruple difference in the price it is essential.
- Andrey Fokin. At me parents and friends live in Tambov.
When there at last there will be MTS?
- It will occur very soon - in Tambov we will be started
It is literally within a month. Besides, this year MTS starts
Networks in 16 regions. Following on turn - Perm.
- Recently has heard, that MTS has a roaming with Cuba. Whether the truth
It?
- Yes, at you absolutely correct information. We is valid
About one month have signed roumingovoe the agreement with the new back
The Cuban operator who began to work for the first time there in
Standard GSM. But do not forget, that on Cuba the American operates
Variant of this standard - GSM-1900. Therefore, going to Cuba,
Take with itself three-band phone GSM 900/1800/1900 - such
Now it is a lot of models.
New tariffs and ways of payment.
- Alexey Ivanovich Novopashin, the pensioner. In our country
Settlement MTS, so we your subscribers works only. I heard,
That at you any discounts are now for summer residents, will not tell
More in detail? I wished to get too to the wife phone.
- Really, since April, 29th we had a new tariff
The plan "Summer". Its feature is service "Liked number".
You can choose from 1 to 3 numbers of constant interlocutors:
Native, friends - also receive the discount of 50 % from cost of minute
Conversation at a call on these numbers. If you appoint phone
Your spouse "liked number" will pay only 6 cents
In minute of conversation, that is an order of two roubles! An entering call
For your spouse will be in general free. I will add, that in yours
Case MTS phone - that is necessary: one "liked number"
It is appointed free of charge.
- My name is Ekaterina Alekseeva. At me MTS phone, the child
Leaves on a vacation abroad, I too wish to buy to it phone,
To live easy all this time. But the matter is that to connect
Roaming I can only at you at office it it is awfully inconvenient, therefore
That it is necessary to go specially. At me in district it is a lot of salons of the cellular
Communications. Whether it is impossible for them to delegate powers on opening
The international roaming?
- Yes, this problem we solve - in the near future a part of services,
Including roaming activation, probably, will be passed ours
To partners. And service of the international roaming it will be possible
To activate not only at MTS offices, but also in dealer salons.
- Earlier at MTS offices there were huge turns on payment. Now
There are cards, but they too not everywhere will be bought. As still it is possible
To pay MTS services?
- I consider, that at us the best system of payments is developed,
After all now 13 various ways are accessible to subscribers
MTS fees. You can pay cash in cash desks
MTS, in 90 dealer salons of communication or to use cards
"Express payments". It is possible to pay services of MTS and in branches
The Savings Bank, Guta-bank, bank "Revival". How much has already named
Ways - six? Besides, there is a possibility to pay service
MTS a plastic card through Avtobank cash dispenses, through
Electronic terminals of self-service "Eleksnet" or non-cash
In the way (remittance).
It already nine variants. You also can use
System "Telebank" from a mobile phone, systems ISSA and ASSA.
And, at last, in case of emergency it is possible to involve and service
"The promised payment": even if on the bill money has come to an end and
The SIM-card is blocked, the subscriber of MTS through ASSA can
To use service "the Promised payment". This service gives
The credit for $10 and instantly switches on phone, and to liquidate a debt it is possible
Within seven days. Thirteen ways of payment has named, yes? All,
The answer has finished! Though also it yet all: in the near future we
We plan to enter some more new ways of fee of MTS.
- I would like to use MTS, at you the communication quality is better. But
At "Bi-lajna" there are tariffs without a user's payment, and at you are not present. You
Be not going to to enter the tariff plan without a user's payment?
- In the near future is not present. That offers "Bi-lajn", is
Low initial cost. Understand, being on service,
Which is called "prepejd", you actually all the same pay
User's payment, but hidden - the card after all operates strictly
Limited time. Therefore "absence of a user's payment" is
More likely an advertising course. I wish to notice, that for a minute you thus
Pay more than if were in MTS. Besides ours
Subscribers have access to all possible services, whereas
"prepejd" inherently limits the subscriber in the majority
Additional services in exchange for seeming cheapness.
- Why at you such big initial package? Whether it is impossible
To make it it is less?
- The low initial package is actual basically for
Deserters from other cellular operators, involved the next
The advertising action. Those people whom really interests
Long-term using phone, not so confuses it, that
More that cost of our initial package nenamnogo
Differs from cost of an initial package of our competitors.
New services.
- "Bi-lajn" everywhere advertises service "Bi Info". And MTS
For some reason is late or does not wish it to enter. Why?
- Actually such service is. But MTS - the company, which
Tries to deduce on the market products not in a status
Half-finished products and when they are absolutely ready for the commercial
Uses, are claimed by subscribers and are very easy in
Use. In this case subscribers receive exactly that they
Wish to receive for the money. We long enough tested this
Service, but today it is completely fulfilled. These days we already
We show such service, under the stamp "Info MTS", at an exhibition
"Communication-ekspokomm". Service "Info MTS" transforms a cellular telephone in
The global directory with the interactive menu. All news will be
It is easy to appear at our subscribers automatically, and everyone
The subscriber can generate the menu at own discretion, that
It is inaccessible to subscribers of competitors. "Info MTS" concerns the new
To generation of services for which the special SIM-card is required
The newest updating. Any subscriber of MTS can replace free of charge
The SIM-card on the new. All our new subscribers receive at once
Such SIM-cards.
- Denis Borodkin. I took part in a meeting with subscribers,
Which has passed in the company one month ago. I wish to ask: is going to
Whether MTS to organise the large-scale advertising action? After all for
Last month there were many services which are not advertised,
But would be interesting to subscribers.
- Certainly. This action will begin, but only while
We will be assured, that new services are not a half-finished product.
There is in the market a number of offers which are far from perfect on
To quality, but are very beautiful in packing. At us the beautiful is ready
Packing, but it is necessary, that the advertising campaign was timely and
Did not mislead the subscriber. Consider, that we will be ready
Already one of these days.
- Have noticed recently, that MTS advertising has somehow begun
To change. There were these yellow boards on roads, on which earlier
All have already ceased to pay attention. And now I was pleasantly
It is surprised - we went with the wife on a summer residence, and to us about an electric train
Have presented your leaflet with the tariff "Summer".
I wish to tell to you thanks - the tariff really convenient.
- It to you thanks. Yes, at us really many has exchanged in
Last time. We have accepted the concept "MTS eyes of the subscriber".
She, in particular, demands from us search of new advertising ideas and
Courses that advertising of MTS to you became closer that to you from it was
It is convenient, that it really informed, instead of irritated.
- Whether it is impossible to make all entering calls on phones of MTS with
Tubes of other mobile operators free, as "Bi-lajn"
Does?
- I do not consider it expedient owing to that, what is it
Generates a considerable quantity of abusings which create
The raised loading on a network. As a result those subscribers, which
Really wish to use phone and money pays for it,
Will appear before a problem, that they cannot phone.
- And SMS it will be possible to send from "Megaphone" on MTS?
- We work over the project of uniform SMS space. With "Bi -
lajnom "testing of this service, with"Megaphone"comes to an end
Have started to discuss the project, and with "Sonnet" all already works.
- When there were winter Olympic Games, on MTS site it was possible
To reserve SMS dispatch of Olympic news. And whether will be such on
The World championship on football?
- It will be obligatory. Subscribe!
- Sergey Morozov. I wished to be connected on federal number with
Code 902, but at your office to me have told, that have no right
To sell such numbers though they are.
- It is the truth. There is a decision of the Ministry of Communications, which essence
It is reduced to that MTS is more in 902nd code has no right
To carry out new connections. For Moscow and Central
Federal district of Russia we will use now
Federal codes 910 and 916.
- How affairs with service GPRS are? I so understand, that all already
It is ready.
- Not absolutely. Services on the basis of technology GPRS while
Are tested, and at once in several regions, switching on
Petersburg, Tver, Kostroma, Yaroslavl and Smolensk. We want it
To give at once in very big territory. The price will be
The superaccessible.
- What jobs conducts MTS in the field of equipment testing
For a telecommunication service of the third generation?
- We in the end of 2001 have constructed a skilled zone in Moscow
Cellular network of the third generation, or as often speak, 3G. It
Consists of the switching centre and two base stations. In
Frameworks of this zone we have carried out numerous tests, switching on
Vocal connection between mobile terminals and transfer
Data, special services of networks have shown the third
Generations. In June we will test the equipment 3G one more
The supplier. In a word, jobs go at full speed and will be
To proceed till the end of 2002. Come on our stand on
To exhibition "Communication-ekspokomm" which will go in Expocentre on
Red Presne till May, 17th: we to you will very in detail tell all and
Let's show - both services 3G, and set of other our services and
Possibilities. I promise: it will be interesting. And to any who will come on
Our stand, it becomes clear, why at MTS of already soon 4 million
Subscribers.
Clients after all force you will not tighten - they independently us
Choose. Also I assure you - knowingly!
- To you every day by phone you will not talk. Where in the usual
Time it is possible to address with questions on MTS job?
- First, there are service services of MTS, their phones: 0890 -
In a network, city - 766-01-66, 915-01-21 (help services
Service) and 0876 - in a network, city - 766-01-01, 915-00-06
(The financial control). For the last half a year a construction principle
These services and their job have radically changed. Has appeared
Considerable quantity of new operators, the huge are made active
Technical resources. Job became 10 times better, has decreased
Waiting time, and the qualified answer we can receive
Very quickly. Besides, on the Internet on a site www.mts.ru one of these days
The book of complaints and offers where you can will be organised
To address with all questions and problems. We promise, that
Each demand or the complaint will be considered, and you receive on
It the answer. I hope, as my personal contact with subscribers now
Becomes regular so you still for certain will have a possibility
To ask a question to directly me.
- Thanks MTS command - you the best cellular operator in Russia.
Do not pay attention to claims, these are all trifles in comparison with
That huge job by which you do. A question at me such - at
You many service services, but number on which it is possible for them
To phone, all different, to remember them difficultly. Whether it is impossible to make
One general number that to subscribers it was more convenient?
- Thanks, yes, of course, are possible, we just now over it
We work. In the near future we wish to make uniform number,
Which it will be easy to be remembered, where it will be possible to receive
Consultations on any questions and where it will be always possible
To phone.
Edition MK.
<$>
//* an information Source: the Moscow member of the Komsomol, 15.05.02
//* Reg. Nom. - 1120500077.39-------------------------------------------
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